It's funny, I find myself telling my clients and friends about the power of defining their personal brand on LinkedIn - and I find myself sounding a little pushy and preachy. But I guess it's because I feel so strongly about it, not just because of the strength of it's high Google ranking but also its ability to help people build, elevate and share their personal brand (And apparently it's even considerably better for lead generation than Twitter or Facebook). No I'm not a brand specialist or a professional marketer - I'm a photographer, and I'm passionate about helping you present the best possible image for your profile!
So here's the pitch or perhaps the strong suggestion - if you have a LinkedIn profile, Google will do it's job helping your clients or network easily find it - but you need to make sure you're presenting your image the best you can. How you present yourself with your written profile is critical, but so is your LinkedIn profile portrait - its kind of how you show up electronically to a client meeting. It should be professional and it should share personality, and I can help you do that! Whether you're an executive, a creative, a consultant, a student, or anyone who does business with others - you need a professional profile photo for LinkedIn and your other social medial platforms!
If you'd like a price for a new LinkedIn portrait - please drop me an email or a phone call.
1. Always use a closely cropped professional portrait for your profile page! Never use a photo that was shot at a cocktail party, a wedding or on holiday with your family. LinkedIn is for business so keep your photograph professional and positive!
2. Create a professional headline highlighting yourself. Try to highlight at least three specialties using your own personal keywords. This should be 'who you are', not just your job title!
3. Use keyword rich content when building your summary and experience categories for your profile page. The list of keywords should include words that describe you, your talents and the qualities that you aspire to.
4. Use external links to your website or blog and major social media properties, like twitter and facebook (if it's a professional facebook page). LinkedIn can help you share your personal brand and your story, but it can also drive traffic to your website.
5.Seek and give recommendations. Don't rush into this, it's best to ask your long standing and trusted connections. And again these recommendations should always include some of the keyword phrases you've developed for your describing content.